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Scientists reveal how sense of smell alters our perception of colors

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Image showing Crossmodal associations occur when people make unconscious but stereotypical connections between two or more senses. Here, scientists showed that associations between odors and colors can be particularly strong: powerful enough to distort our perception of colors.

Color perception is affected by odors, study finds.

Continue reading Scientists reveal how sense of smell alters our perception of colors on Tech Explorist.


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